Yelloway Motor Services Ltd.
The post war
travel boom |
Following the onset of peacetime,
Yelloway found itself coping with the
demands of families re-united for the
first time in years and seeking the
pleasures of the coastal resorts and the
countryside. A postwar travel boom
followed, leaving many operators,
Yelloway included, ill equipped to deal
with it. Yelloway was one of the
consortium of operators that formed
Trans-United Ltd, to act as a central
purchaser and supplier for the members.
An offshoot of this company was
Trans-United Coachcraft Ltd, which was
to construct new coach bodies, initially
for members of the consortium, but later
for other operators, until demand fell
in the 1960's and the business closed. A
third company Trans-United Travel Agency
Ltd was set up to deal with the
administration of the member companies.
New vehicles were in short supply and
Yelloway had to resort to re-bodying a
number of vehicles to improve their
appearance. It was 1947 before new
vehicles began to arrive. Eight Leyland
PS1's and four Bedford OB coaches were
added to the fleet, with similar
vehicles arriving over the next few
years. By 1954 AEC had become the
favoured chassis, and remained the
standard for over 15 years.
In 1947, Yelloway acquired the Creams
(Lancashire) Ltd operation of Brierley
Brothers, which was based in Rochdale,
along with the tours and excursions
licences and an express route to North
Wales from Rochdale and Oldham. Creams
remained a subsidiary of Yelloway for a
number of years. The North Western Road
Car Company made another approach to the
company about its possible purchase, but
once again terms could not be agreed and
subsequently Yelloway was accepted as a
major express operator in its own right.
In 1955 Holts of Oldham Ltd was
purchased. This business had been set up
by the original founders of Holt Bros (Rochdale)
Ltd because of licensing difficulties in
Oldham and, although at one time it had
been planned to merge the two operations
this had never been done and the Oldham
company had continued to trade
separately. Blue Bird Tours of
Hollinwood was also acquired, including
excursions licences from the Oldham area
and a number of express services,
including a Hyde to Cleveleys route,
which was retained, although the Oldham
to Market Drayton service was sold to
the North Western Road Car Company.
During the same year Yelloway was
involved with Ribble, North Western,
Standerwick and Lancashire United in
setting up the Fylde Coast Services
Pool. These arrangements enabled a
greater utilisation of the coaches of
Pool members and better facilities for
passengers.
In 1959 Yelloway acquired three more
operators, taking over the businesses of
the Rossendale Division Carriage
Company, Johnston Bros (Middleton) Ltd,
and Merriway Tours Ltd. Among the
licences acquired were those for a
summer weekends only express service to
North Wales and the operation of coaches
for Burnley FC home matches from Bacup
to the Turf Moor ground.
Towards the end of the 1960's vehicle
policy had standardised on the AEC
Reliance chassis with Burlingham Seagull
bodywork, although the acquisition of
Burlingham in 1959 by Duple saw Yelloway
order the Donnington-style bodywork on
the next four coaches, but these did not
find favour with the company and they
switched to Harrington with the next
order of coaches.
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